Many men go fishing all of their lives without knowing that it is not fish they are after. — Henry David Thoreau 

 

If you’ve watched any sports television in the last few months—the Super Bowl, or twenty minutes of March Madness—you’ve seen at least one of the commercials for Game of War. You saw the buxom blonde bombshell striding or galloping on horseback through battlefields, urging and taunting timid soldiers on to great and daring feats. Challenging rulers to rule, or be forgotten. Calling boys to be men.

 

I loathe those ads. I loathe them because they brilliantly play upon the masculine heart, without the masculine heart knowing what exactly it is they are playing upon....