Most of you have probably seen by now the commercials comparing the Mac to the PC. “Hello. I’m a Mac.” “And I’m a PC.” (If you haven’t, you can watch them on the Apple website.) They are funny; they are clever; and they are absolutely brilliant.
The Mac is hip, laid-back, dressed for the times, tolerant, “authentic,” the ultimate postmodern. The PC is awkward, dressed for the office climate of the 50’s, goofy, overweight, fumbling, and clearly not authentic. C’mon now, admit it – you want to be the Mac. Even if you don’t own a Mac or ever care to own a Mac, in that commercial, you want to be the Mac. Who wants to be the idiot?
Let me back up. Let’s begin with motives.
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